Which of the following characteristics must be satisfied for a commitment by one firm to generate the desired response from its competitors?
A)It must be visible
B)It must be understandable
C)It must be credible
D)a & c
E)All of the above

Question

Quizplus · Accepted Answer

For a commitment to generate the desired response from competitors, it must be visible so that competitors are aware of it, understandable so that they can interpret the commitment correctly, and credible so that they believe the firm will follow through.

Which of the Following Characteristics Must Be Satisfied for a Commitment