What term refers to the costs incurred by buyers when they change to a different supplier?
A)Switching costs
B)Buyer costs
C)Reputation costs
D)Learning costs
E)Customer costs

Question

Quizplus · Accepted Answer

Switching costs refer to the costs incurred by buyers when they change to a different supplier. These costs may include time and effort spent on research, learning how to use a new product or service, and financial costs such as termination fees or higher prices from the new supplier.

What Term Refers to the Costs Incurred by Buyers When