What product characteristic refers to the situation where consumers place higher value on a product if other consumers also use it?
A)Value creation effect
B)Product linkage
C)Product externality
D)Complementary effect
E)Network effect

Question

Quizplus · Accepted Answer

The product characteristic referred to in the question is the network effect, where the value of a product increases for an individual user as more people use it. This effect is particularly prevalent in social media platforms and other network-based products.

What Product Characteristic Refers to the Situation Where Consumers Place