There is an inverted-U relationship between search and consumer knowledge.

Question

Quizplus · Accepted Answer

The inverted-U relationship suggests that with an initial increase in consumer knowledge, search behavior increases because consumers feel more competent to search effectively. However, beyond a certain point, further increases in knowledge lead to a decrease in search behavior, as consumers feel confident in their understanding and thus see less need to search for additional information.

There Is an Inverted-U Relationship Between Search and Consumer Knowledge