A consumer that is involved during decision making tends to minimize the risks and maximize the benefits to be gained from purchase and use.

Question

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During decision making, a consumer typically engages in a process of evaluating the potential risks and benefits associated with a purchase. This involves considering the possible outcomes of their decision in an effort to minimize any negative impacts and maximize the positive effects, leading to a more satisfactory and beneficial purchase.

A Consumer That Is Involved During Decision Making Tends to Minimize