According to consumer research, which of the following prices would be most likely to evoke perceptions of high quality?
A) $30.00
B) $29.98
C) $25.50
D) $29.75
E) $27.99

Question

Quizplus · Accepted Answer

Prices that are rounded, like $30.00, are often perceived as higher quality compared to prices with odd endings. This is because rounded prices are typically easier to process and can be associated with luxury or premium products.

According to Consumer Research, Which of the Following Prices Would