A firm seeks to acquaint consumers with its new everyday low-pricing strategy. Its advertising objectives should be ___-oriented.

Question

Quizplus · Accepted Answer

When a firm wants to acquaint consumers with a new strategy such as everyday low pricing, the advertising objective should be information-oriented. This approach focuses on educating the consumer about the new pricing strategy, making them aware of the benefits and differences compared to previous pricing strategies.

A Firm Seeks to Acquaint Consumers with Its New Everyday