The Following Questions are linked to this scenario: A small manufacturer of personal computers has two target market groups of customers: local and national. The local customers consist of people who live or work within a 7-mile radius of the store. Many are past customers who now seek to upgrade their equipment. The second target market consists of customers who are much more geographically dispersed.
-Which medium is most appropriate for targeted ad messages aimed at past customers who seek to upgrade their equipment?

Question

Quizplus · Accepted Answer

Direct mail is the most appropriate medium for targeted ad messages aimed at past customers who seek to upgrade their equipment because it allows for personalized communication and can be specifically directed at individuals who have previously purchased from the manufacturer.

The Following Questions Are Linked to This Scenario: a Small