A medium with many pages of advertising relative to editorial matter has high
A) reach.
B) persuasive impact.
C) clutter.
D) waste.
Correct Answer:
Verified
Q70: A magazine has a circulation of 500,000.
Q71: An advertiser can reduce waste by
A) implementing
Q72: When Newsweek publishes regional editions, it is
Q73: Many national magazines are attracting ads from
Q74: Generally, a medium with high frequency has
A)
Q76: High _ describes a situation where each
Q77: The promotion manager for a new Broadway
Q78: Channel cooperation is illustrated by the use
Q79: Which of these is the major benefit
Q80: Which of these is NOT a major
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