Most firms that are involved with advertising on a continuous, large-scale basis assign total responsibility for advertising-related activities to in-house departments.

Name: Most firms that are involved with advertising on a continuous, large-scale basis assign total responsibility for advertising-related activities to in-house departments.
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Most firms involved in large-scale advertising typically outsource to specialized advertising agencies rather than relying solely on in-house departments.

Most Firms That Are Involved with Advertising on a Continuous