A suitable public relations objective for a firm would be to receive media coverage for news releases relating to its higher-than-average quarterly sales and profits.
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Q112: Because media are not paid for publicity,
Q113: A significant advantage of publicity as compared
Q114: A major limitation of publicity is the
Q115: Public relations goals are generally image-oriented.
Q116: Image-related advertising is a form of public
Q118: A firm can assign responsibility for its
Q119: Publicity messages can be conveyed to the
Q120: As with advertising, the most widely used
Q121: The major difference between advertising and public
Q122: "To increase consumer awareness for the improved
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