Sales promotion can be aimed at either final consumers, wholesalers, or retailers.
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Q121: Advertisers have no control over message content
Q122: An integrated marketing communications plan should use
Q123: Because publicity involves no control by the
Q124: The goals of sales promotion are often
Q125: Sales promotion events are generally oriented to
Q127: A salesperson can be both the source
Q128: Some marketers argue that one-sided messages are
Q129: A message can be both comparative, as
Q130: Some marketers disapprove of comparative messages because
Q131: Comparative messages generally rely upon symbolic purchasing
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