The wearout rate depends on the frequency of communications, the timing of a message, and the number of different messages used by the company.

Question

Quizplus · Accepted Answer

The wearout rate, which refers to the point at which an advertising message starts to lose its effectiveness, is influenced by how often the message is communicated (frequency), when it is delivered (timing), and the variety of messages (number of different messages) a company uses. These factors can affect consumer engagement and the overall impact of the advertising campaign.

The Wearout Rate Depends on the Frequency of Communications, the Timing