A manufacturer sells its low-priced watches at airport kiosks, stationery stores, full-line discount stores, and jewelry stores. This strategy illustrates

Question

Quizplus · Accepted Answer

Scrambled merchandising refers to a strategy where retailers carry a wide variety of merchandise that crosses traditional product boundaries, often in unexpected or non-traditional outlets, which is what the manufacturer is doing by selling watches in a variety of stores not typically specialized in watches.

A Manufacturer Sells Its Low-Priced Watches at Airport Kiosks, Stationery