The wheel of retailing theory seeks to explain retail institutional change in terms of the importance of cost leadership of innovators.

Question

Quizplus · Accepted Answer

The wheel of retailing theory posits that new types of retailers usually enter the market as low-status, low-margin, low-price operators and then, over time, evolve into more conventional retailers with higher costs, higher prices, and higher margins, emphasizing the role of cost leadership in their initial competitive strategy.

The Wheel of Retailing Theory Seeks to Explain Retail Institutional