To a manufacturer, the growth of scrambled merchandising means that the firm must be prepared to sell its products to a broad variety of retailer types.

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Scrambled merchandising refers to the practice of retailers carrying a wide assortment of goods that traditionally were not part of their product line, necessitating manufacturers to be ready to distribute their products across a diverse range of retail formats.

To a Manufacturer, the Growth of Scrambled Merchandising Means That