In both undifferentiated marketing and concentrated marketing, a firm would utilize a single marketing plan.

Name: In both undifferentiated marketing and concentrated marketing, a firm would utilize a single marketing plan.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In undifferentiated marketing, a firm targets the whole market with one offer and marketing plan, while in concentrated marketing, it targets a single market segment but still uses one marketing plan tailored to that segment.

In Both Undifferentiated Marketing and Concentrated Marketing, a Firm Would