A cosmetics manufacturer markets products in Europe. The firm advertises in a French-language television network that reaches beyond France, its primary target market, to several additional countries. Which approach to promotion planning should the firm use?

Question

Quizplus · Accepted Answer

The firm should use a standardized approach because it is advertising the same product across multiple countries using a single language, which allows for consistency and cost efficiency in its promotional efforts.

A Cosmetics Manufacturer Markets Products in Europe