The degree of standardization in promotion planning needs to reflect the spillover of promotions across different countries that have different cultures.

Question

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Promotion planning must consider the degree of standardization carefully because promotions can spill over across borders, especially in today's digital and globalized market. Different countries have different cultures, which can affect how a promotion is received, making it crucial to adapt promotional strategies to fit cultural norms and preferences.

The Degree of Standardization in Promotion Planning Needs to Reflect