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The Following Questions Are Linked to This Scenario: as Product

Question 58

Multiple Choice

The Following Questions are linked to this scenario: As product manager for a major camera manufacturer, you have been asked to defend some of your firm's strategies to several groups concerned with social responsibility.
-The firm's critics are concerned about the camera manufacturer's depletion of natural resources. Which practice of the firm is most subject to criticism on the basis of this criterion?


A) Some of the firm's cameras feature leather-substitute cases that look and feel like leather.
B) The firm markets a $14.95 disposable camera, aimed at tourists who forgot to bring their camera to a destination.
C) The firm has a high market share in the photographic paper market.
D) The firm's most expensive camera has a high percentage of recycled plastic components.

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