Only open-ended questions need to be coded before they are tabulated and analyzed.
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Q113: The fastest form of survey is the
Q114: Mail surveys are useful in reaching dispersed
Q115: Respondent cooperation is necessary in observation.
Q116: While a researcher is often able to
Q117: Data manipulation in a simulation often relates
Q119: Research findings are valuable to a firm,
Q120: The scientific method requires marketing researchers to
Q121: A firm can improve the accuracy of
Q122: A good marketing information system allows a
Q123: When a retailer uses point-of-sale computer terminals
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