The marketing function of distribution planning includes such activities as wholesaling, retailing, and transportation.

Question

Quizplus · Accepted Answer

Distribution planning in marketing involves selecting the most appropriate distribution channels to reach the end customer, which includes activities like wholesaling (selling goods in large quantities to be retailed by others), retailing (selling goods to consumers), and transportation (moving products from the point of production to the point of sale).

The Marketing Function of Distribution Planning Includes Such Activities as Wholesaling