What Did Tom Peters Mean When He Said, "Hard Is

What did Tom Peters mean when he said, "Hard is soft, soft is hard"?

A) Elements in the hard triangle tend to lead to unethical actions more often than those in the soft square.
B) Elements in the hard triangle have less effect on ethical action than do elements in the soft square.
C) It is easier to change an element in the hard triangle than an element in the soft square.
D) It is easier to see and feel an element in the hard triangle than an element in the soft square.