Nick is often asked to perform his clown act for birthday parties or school groups, but instead he only offers his very inexpensive services to children's hospitals. Nick is pursuing which generic business strategy?
A) Cost leadership
B) Differentiation
C) Focused cost leadership
D) Focused differentiation
E) Stuck in the middle

Question

Quizplus · Accepted Answer

Nick is pursuing a focused differentiation strategy by offering his services exclusively to children's hospitals, which sets him apart from other clown performers who may target a broader market. By focusing on this specific customer segment, Nick is able to differentiate himself and create value for his clients, while maintaining a narrow scope and minimizing costs.

Nick Is Often Asked to Perform His Clown Act for Birthday