Research evidence suggests that large-scale entry into a new business is the best way for an internal venture to succeed.

Question

Quizplus · Accepted Answer

Research studies have found that internal ventures that enter into a new market or business domain have a higher chance of success than those that stick to their existing markets or domains. This is because new markets offer greater opportunities for growth and innovation, and can potentially yield higher returns than existing markets. Additionally, entering a new business can help the internal venture to avoid getting disrupted by external competitors or changes in the market. Thus, large-scale entry into a new business is often considered the best strategy for internal ventures looking to succeed.

Research Evidence Suggests That Large-Scale Entry into a New Business