A bylined article strategy as part of an overall marketing plan has been used by Merkle to ________.
A) develop relationships with stockholders
B) position its executives as thought leaders
C) build interest in industry trade shows
D) counter negative claims made by competitors
E) pitch its products to media outlets

Question

Quizplus · Accepted Answer

A bylined article strategy helps position company executives as thought leaders by showcasing their expertise and insights on industry topics, thus enhancing the company's reputation and credibility in its field.

A Bylined Article Strategy as Part of an Overall Marketing