A 2007 Nielsen study concluded that recommendations from consumers are the least trusted form of promotion.

Name: A 2007 Nielsen study concluded that recommendations from consumers are the least trusted form of promotion.
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The 2007 Nielsen study actually found that recommendations from consumers are the most trusted form of promotion, with 78% of the study's respondents saying they trust consumer recommendations more than any other form of advertising.

A 2007 Nielsen Study Concluded That Recommendations from Consumers Are