Marketers need to set goals
A) that meet government regulatory approval.
B) consistent with the long-term mission and vision of their organizations.
C) that are understandable only to employees and investors who read the strategic plan.
D) only in the event of a crisis.
E) when consumers no longer believe that a firm's products are of the highest quality.

Question

Quizplus · Accepted Answer

Setting goals consistent with the long-term mission and vision of their organizations ensures that marketing efforts are aligned with the overall direction and purpose of the company, contributing to sustainable growth and success.

Marketers Need to Set Goals