Behavioral segmentation depends on marketers understanding which media consumers are exposed to and the likelihood that consumers will be influenced by certain media.

Name: Behavioral segmentation depends on marketers understanding which media consumers are exposed to and the likelihood that consumers will be influenced by certain media.
Brand: Quizplus
Rating: 4.9 (44 reviews)

Question

Quizplus · Accepted Answer

Behavioral segmentation involves analyzing consumer behavior, including media exposure and influence, to tailor marketing strategies effectively.

Behavioral Segmentation Depends on Marketers Understanding Which Media Consumers Are