The following questions focus on Conjoint Measurement:
-Which of the following is TRUE?
A) It is necessary to present all possible combinations of attribute levels to respondents in a conjoint analysis.
B) The attempt in a conjoint analysis solution is to assign values to the levels of each of the attributes so that the resulting values or utilities are as monotonic as possible with the input rank order judgments.
C) In a typical conjoint analysis, the utilities assigned to each attribute are combined by multiplying them to determine the total utility for each alternative.
D) a and b.
E) a, b, and c.

Question

Quizplus · Accepted Answer

Conjoint analysis aims to assign values to attribute levels in a way that the resulting utilities align as closely as possible with the input rank order judgments. This method does not require presenting all possible combinations to respondents, nor does it typically combine attribute utilities by multiplication to determine total utility for each alternative.

The Following Questions Focus on Conjoint Measurement