Question 1

The following are true of cohort analysis EXCEPT

Accepted Answer

Cohort analysis involves studying groups of individuals who experience the same event within the same time interval, and the spacing between surveys should correspond to meaningful time intervals related to the cohort, not arbitrary divisions.

Question 2

Which descriptive study is the best known and most widely used?

Accepted Answer

The cross-sectional study is the best known and most widely used among the options given, as it allows researchers to analyze data from a population at a specific point in time, making it a popular choice for various fields.

Question 3

Which of the following statements about panels is FALSE?

Accepted Answer

All the statements A through D about panels have elements of truth in them, making none of them false. Panels do allow for more classification information and tend to be more accurate due to reduced recall error. They can reduce interviewer-respondent bias through trust built over time, and nonrepresentativeness can indeed be a major weakness of longitudinal designs.

Question 4

Another name for a turnover table is

Accepted Answer

A turnover table is also known as a brand switching matrix, which tracks the movement of customers between brands over time.

Question 5

Turnover analysis

Accepted Answer

The answer of Turnover analysis
...

Question 6

Which of the following is TRUE?

Accepted Answer

Turnover analysis is used to examine changes in behavior over time, making it suitable for analyzing individual behavior changes.

Question 7

Which of the following is TRUE?

Accepted Answer

The answer of Which of the following is TRUE?
...

Question 8

Which of the following is FALSE? Longitudinal studies

Accepted Answer

Longitudinal studies typically focus on observing the same subjects over a period of time to track changes or developments. Turnover analysis involving one-time measurements of different variables does not align with the core methodology of longitudinal studies, which emphasizes repeated measurements of the same variables over time.

Question 9

Working for the Allstate Insurance Company, you gather data on the following characteristics for a representative sample of 10,000 drivers: age, sex, miles driven/year, and number of accidents during the past five years. This is an example of

Accepted Answer

This is an example of a descriptive research using the field survey approach because it involves systematically collecting data from a sample of individuals to describe the population in terms of age, sex, miles driven per year, and number of accidents. Descriptive research aims to describe characteristics of a population or phenomenon being studied without manipulating the study environment.

Question 10

-How many people switched brands between time t₀ and t₁?

Accepted Answer

The answer of 
-How many people switched brands between time...

Question 11

-Which brand(s) had the highest brand loyalty?

Accepted Answer

The answer of 
-Which brand(s) had the highest brand loyalty?
...

Question 12

Which of the following is FALSE?

Accepted Answer

Longitudinal analysis using consumer panels allows researchers to observe both aggregate differences and individual changes over time, making statement A false.

Question 13

Which of the following is TRUE?

Accepted Answer

The answer of Which of the following is TRUE?
...

Question 14

Which of the following is TRUE?

Accepted Answer

The answer of Which of the following is TRUE?
...

Question 15

Interviewer-interviewee interaction errors

Accepted Answer

Interviewer-interviewee interaction errors occur because the interviewer and respondent have distinct personalities and social roles, which can lead to misunderstandings or biases in the interaction.

Question 16

Panels reduce interviewer-respondent interaction bias through

Accepted Answer

Repetitive contact and rapport between individuals help reduce biases by building trust and familiarity, which can lead to more honest and accurate responses.

Question 17

Better on-going panel operations

Accepted Answer

Better on-going panel operations determine prospective participants very systematically to ensure that the panel is representative and effective.

Question 18

A cross-sectional study

Accepted Answer

A cross-sectional study typically involves a sample of elements from the population of interest, capturing data at a single point in time.

Question 19

Cross-classification analysis

Accepted Answer

Cross-classification analysis involves counting the occurrence of two or more variables and examining the relationship between them. It is used to establish categories such that classification in one category implies classification in one or more other categories.

Question 20

Which of the following statements is true?

Accepted Answer

The answer of Which of the following statements is true?
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Quiz 5: Descriptive Research

The following are true of cohort analysis EXCEPT

Which descriptive study is the best known and most widely used?

Which of the following statements about panels is FALSE?

Another name for a turnover table is

Turnover analysis

Which of the following is TRUE?

Which of the following is TRUE?

Which of the following is FALSE? Longitudinal studies

Working for the Allstate Insurance Company, you gather data on the following characteristics for a representative sample of 10,000 drivers: age, sex, miles driven/year, and number of accidents during the past five years. This is an example of

-How many people switched brands between time t0 and t1?

-Which brand(s) had the highest brand loyalty?

Which of the following is FALSE?

Which of the following is TRUE?

Which of the following is TRUE?

Interviewer-interviewee interaction errors

Panels reduce interviewer-respondent interaction bias through

Better on-going panel operations

A cross-sectional study

Cross-classification analysis

Which of the following statements is true?

-How many people switched brands between time t₀ and t₁?