Researchers wish to understand the strength of relationship between the digital readership of 80 North American newspapers (average Web page views per month) and the average age of the staff of those newspapers. What would be the most appropriate measure of association?
A) phi
B) gamma
C) Pearson's r
D) regression slope (b)

Question

Quizplus · Accepted Answer

Pearson's r is the most appropriate measure of association for examining the strength and direction of a linear relationship between two continuous variables, such as average web page views and average age of staff.

Researchers Wish to Understand the Strength of Relationship Between the Digital