Who was the German scholar whose media studies resulted in the cumulative effects theory that says the media may not have immediate effects, but their effects over time are profound?

Question

Quizplus · Accepted Answer

Elisabeth Noelle-Neumann is known for her work in communication studies, particularly for the spiral of silence theory, which aligns with the idea of cumulative effects of media over time, indicating profound long-term impacts rather than immediate effects.

Who Was the German Scholar Whose Media Studies Resulted in the Cumulative