Executives at KBH Enterprises are considering the idea of entering the Taiwanese market through a licensing agreement. Which of the following factors is LEAST relevant to the firm's assessment of the Taiwanese market?
A) current size of market
B) potential size of market
C) foreign exchange in market
D) legal and political environment in market

Question

Quizplus · Accepted Answer

While foreign exchange rates are certainly important to consider when entering a new market, they are generally not as critical or relevant as the other factors listed. The current and potential size of the market, as well as the legal and political environment, are typically much more significant considerations when making strategic decisions about market entry.

Executives at KBH Enterprises Are Considering the Idea of Entering