Of the potential pitfalls facing strategic alliances, over which one do the alliance members have the least control?

Question

Quizplus · Accepted Answer

Changing circumstances, such as shifts in the market or unforeseeable events, are external factors that alliance members have little control over. In contrast, issues such as incompatibility or distribution of earnings can be addressed and negotiated between the parties involved. Information access can also be controlled through agreements and protocols put in place as part of the alliance agreement.

Of the Potential Pitfalls Facing Strategic Alliances, Over Which One