Because Nestle does not make cereal, the product on which it is collaborating with General Mills, the joint venture between the two firms is likely to be more successful.

Question

Quizplus · Accepted Answer

Since Nestle does not make cereal, it is complementary to General Mills, which does make cereal. This means that the joint venture between the two firms can bring together complementary expertise and resources, and thus has a higher likelihood of success.

Because Nestle Does Not Make Cereal, the Product on Which