Digitex, an MNE, customizes its marketing mix in each market that the firm enters to meet the idiosyncratic needs of customers in different foreign markets. What pricing policy does Digitex most likely use?

Question

Quizplus · Accepted Answer

The description provided suggests that Digitex uses a market pricing policy, which involves adjusting prices to meet local market conditions and cater to the preferences of customers. This approach takes into account factors such as local competition, cultural differences and economic conditions. It allows the firm to maximize revenue while remaining competitive in each market. Alternatively, a global pricing policy would involve setting the same price for a product or service in every market, while a standard or two-tiered policy would involve consistent pricing across products or market segments respectively.

Digitex, an MNE, Customizes Its Marketing Mix in Each Market