Honda's advertising stresses its reliability and functionality. Reliability is the ________.

Question

Quizplus · Accepted Answer

Reliability is the message that Honda is trying to communicate through its advertising. It is the main idea or theme that the ads are centered on. The medium refers to the specific channels used to deliver the message (such as TV, print, or social media), the copy is the actual text or words used in the ad, and the channel is the specific vehicle used to deliver the message (such as a specific TV show, magazine, or website).

Honda's Advertising Stresses Its Reliability and Functionality