Customization of the marketing mix implies that local managers will have considerable decision-making power.

Name: Customization of the marketing mix implies that local managers will have considerable decision-making power.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Customization of the marketing mix means adapting the four Ps (product, price, place, promotion) to suit local market conditions. This requires local managers to make decisions regarding these elements, giving them considerable decision-making power.

Customization of the Marketing Mix Implies That Local Managers Will