Firms frequently change product labeling to reflect local cultures.

Question

Quizplus · Accepted Answer

This is true. Companies may change product labeling to reflect local cultures in order to better appeal to the target audience and avoid offending cultural sensitivities. For example, the color red is associated with luck in China but may signify danger in Western cultures, so a company may change the color of its logo or packaging when expanding into different markets.

Firms Frequently Change Product Labeling to Reflect Local Cultures