Melissa Hill
Melissa Hill, sales manager for One-Hit-Wonder Record Company, was trying to create a new strategy to turn around the declining record sales the company was facing. Melissa needed to find a way to find out what the customers really wanted, since One-Hit-Wonder didn't have accurate information like the competitors did. It was imperative that she find the correct strategy and information because the company was in financial trouble. The company's president wanted all employees to help find information and work as a team to develop better relationships that might help the company. He also stated that he wanted the company to remain an independent company. Melissa realized that through hard work and team efforts, the company could get back on its feet as soon as they got reliable information.
-Which of the following would be the best way for One-Hit-Wonder to decrease its uncertainty?

Question

Quizplus · Accepted Answer

Performing boundary-spanning activities, such as conducting market research and gathering customer feedback, would help One-Hit-Wonder gather more accurate information about customer needs and preferences, decreasing uncertainty and helping the company develop more effective strategies. Attempting to influence the elements of the external environment, merging with another company, or creating a joint venture may not necessarily address the issue of uncertainty.

Melissa Hill Melissa Hill, Sales Manager for One-Hit-Wonder Record Company, Was Trying