A low-context culture is a culture in which communication is used primarily to build personal social relationships.

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A low-context culture is a culture in which communication is primarily used to exchange information, rather than to build personal social relationships. In a low-context culture, people tend to rely on explicit verbal communication rather than nonverbal cues or contextual cues to convey meaning. Examples of low-context cultures include those found in North America, Europe, and Australia. In contrast, high-context cultures such as those found in Asia, the Middle East, and parts of Africa place a stronger emphasis on nonverbal communication and contextual cues.

A Low-Context Culture Is a Culture in Which Communication Is