Which of the following marketing decisions can be safely made without the benefit of marketing research?

Question

Quizplus · Accepted Answer

All of these decisions—changing the price of a best-selling product, entering a new market, determining which features should be included in a new product, and determining production quantities based on forecasted demand—are significant and can significantly impact a company's success. Making these decisions without the insights provided by marketing research can lead to poor outcomes, as the decisions would not be informed by data on customer preferences, market conditions, competitive analysis, and potential demand. Therefore, it's ideal to have supporting market research for all these decisions.

Which of the Following Marketing Decisions Can Be Safely Made