Capitol Brewing Inc.'s management is very concerned with declining sales of their major product,a dark ale,and has asked for help understanding the reasons.The most appropriate way to begin is with
A)causal research.
B)descriptive research.
C)exploratory research.
D)exploratory and causal research.
E)descriptive and causal research.

Question

Quizplus · Accepted Answer

Since the management team does not have a clear understanding of the reasons behind the declining sales, exploratory research is the most appropriate way to begin. This type of research is used to gather preliminary information and gain insights into the problem. Once some initial understanding is gained, further research such as descriptive or causal research can be conducted.