Which of the following best represents the objective of the moderator in conducting a focus group?
A) Strictly following the moderator's guidebook.
B) Allowing for a free-flow of ideas that are unrestricted and therefore more conducive to creativity.
C) Striking a balance between stimulating natural discussions while ensuring the group does not wander too far from the topic.
D) To include as many people as possible in a particular group; this enables the results to be more representative.
E) The moderator must be completely unfamiliar with the purpose of the research.
Correct Answer:
Verified
Q2: Which of the following is NOT what
Q3: Which of the following statements about depth
Q4: Finding answers and drawing conclusions is better
Q5: Candidates for depth interviews could include:
A) Current
Q6: A weakness of focus groups has to
Q7: Exploratory research that attempts to draw from
Q8: Benefits of focus groups include:
A) Ideas that
Q9: Exploratory studies typically :
A) Consume most of
Q10: The key feature that distinguishes focus groups
Q11: Capitol Brewing Inc.'s management is very concerned
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents