The value of linking data from several contexts (e.g.,omni-channel transactional data)is that it can provide
A)big data sets for analysis.
B)a complete view of in-store purchasing behavior.
C)a complete view of online purchasing behavior.
D)location mapping data.
E)a 360-degree view of purchasing patterns.

Question

Quizplus · Accepted Answer

Linking data from several contexts provides a complete and holistic view of purchasing patterns, which is often referred to as a 360-degree view. This includes both in-store and online purchasing behavior, as well as other relevant data such as location mapping. The value of these data sets is not just their size, but the insights they can provide about consumer behavior and preferences.

The Value of Linking Data from Several Contexts (E