Demographically balanced diary panels enable the service provider to
A)save on the cost of assembling the panel.
B)use the same panel members for all U.S.markets.
C)assume that all panel members have the same lifestyle.
D)generalize panel purchasing data to the population as a whole.
E)disregard the effects of different ethnic backgrounds on purchase data.

Question

Quizplus · Accepted Answer

Demographically balanced diary panels ensure that the panel members are representative of the population as a whole, which allows for the generalization of panel purchasing data to the entire population. This is important in market research as it can help to inform marketing and advertising strategies. Using a demographically balanced panel does not necessarily save on the cost of assembling the panel, allow for the use of the same panel members for all U.S. markets, assume that all panel members have the same lifestyle, or disregard the effects of different ethnic backgrounds on purchase data.

Demographically Balanced Diary Panels Enable the Service Provider to