Radio-listening statistics gathered by Arbitron are typically collected using
A)people meters.
B)telephone surveys of representative listener samples.
C)audiometers.
D)diaries placed in a panel of households.
E)personal interviews.

Question

Quizplus · Accepted Answer

Arbitron typically collects radio-listening statistics by placing diaries in a panel of households. Each household is asked to keep a record of their radio listening habits, which are then compiled by Arbitron to provide audience measurement data.

Radio-Listening Statistics Gathered by Arbitron Are Typically Collected Using