The following statement best describes the sample used in which type of descriptive design? "We will use a carefully selected sample, selection being based on household size, income level, and television viewing patterns. We must also______________be concerned with the stability of the sample elements, in order to ensure repeated availability for measurement."
A) Advertising evaluation design
B) Longitudinal design
C) Viewership pattern design
D) Latitudinal design
E) Cross-sectional design

Question

Quizplus · Accepted Answer

The statement describes a longitudinal design, which involves repeated observations of the same variables over a period of time to assess changes and stability.

The Following Statement Best Describes the Sample Used in Which