The advertising agency recommended the product be advertised during the summer months throughout all of the western provinces. The description of the geographic markets where the product will be advertised is a description of
A) frequency.
B) reach.
C) continuity.
D) impressions.
E) coverage.
Correct Answer:
Verified
Q68: Continuity refers to
A) the relationship between reach
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Q72: A toothpaste manufacturer used general interest media
Q74: The media planner turned to the client
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Q78: CPM is the
A) Canadian paper market.
B) cost
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